
get in sync and
You Can Pull Ahead






We help you get in sync with your public
your public
Customers
Investors
Developers
Government
Artists

Else Public Relations
Research
We interview your key stakeholders to understand their roles in your journey, their expectations and their concerns about you, and how they compare you to your competitors.
Planning
We map out the ideal things you could aspire each stakeholder group to think, say or do about you. Then we work back to the most effective strategies to get there with them.
Implementation
While we help you keep an open mind about strategy, we work with you to set a budget with strong return potential and a calendar to deliver results on time to make an impact.
Evaluation
We track the activities implemented, the output you owned, shared, and earned, and connect it all back to your stakeholders: are you in sync with what they are thinking, saying, and doing?
The Latest
A Round-up of AI News
The Wall Street Journal profiles the online sleuths tracking rogue AI agents after incidents involving OpenAI systems, including breaches of their intended confines. Meanwhile, Bloomberg warns that increasingly autonomous AI agents are becoming a fast-growing security threat for websites. Sam Altman believes society should accept “some bad things” from AI in exchange for its much greater potential benefits, according to Forbes. In a different demonstration of AI’s capabilities, a relatively inexpensive system has finally beaten one of history’s best Stratego players, winning 15 games and losing just one, Ars Technica reports. And Axios makes the case for every college student taking a constantly updated “Living AI” course, alongside classes that teach students both to think without AI and work effectively with it.